SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted by Unilever Nigeria Plc, Benin City. In conducting this research, information were gathered from primary and secondary sources like magazines, books and journals. Personal interviews and questionnaires were also used as primary sources. The researcher observed that personal selling stimulates consumers to buy more and that personal selling also have a positive impact on the sales of Unilever product. The researcher concluded that, personal selling is very important in any manufacturing company that is interested in expanding its existing market share. It was therefore recommended that the company should allocate enough funds for the execution of personal selling programme because of its relative importance in terms of increase in sales volume and profits and that personal selling should not be regarded as an emergency tool but as integral part of the company’s marketing effort.
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