ABSTRACT
The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted by Unilever Nigeria Plc, Benin City. In conducting this research, information were gathered from primary and secondary sources like magazines, books and journals. Personal interviews and questionnaires were also used as primary sources. The researcher observed that personal selling stimulates consumers to buy more and that personal selling also have a positive impact on the sales of Unilever product. The researcher concluded that, personal selling is very important in any manufacturing company that is interested in expanding its existing market share. It was therefore recommended that the company should allocate enough funds for the execution of personal selling programme because of its relative importance in terms of increase in sales volume and profits and that personal selling should not be regarded as an emergency tool but as integral part of the company’s marketing effort.
ABSTRACT
The research provides an appraisal of timely release of result and its effect on academic performance of&n...
ABSTRACT
Spatial variability of soil properties as influenced by parent materials in areas under differ...
ABSTRACT
This dissertation explores Personality traits as a determinant of Innovative behaviour in the workplace. The re...
ABSTRACT
Vocational and Technical Education is the form of education that comprises of the training in...
ABSTRACT
Thermal management of data centers remains a challenge because of their everincreasing power densities and decreasing server foo...
BACKGROUND TO THE STUDY
The compensation of employees at all level has become one of the major function...
ABSTRACT
This study focused on access and utilization of information for economic empowerment by widows in Zaria local government area, K...
Background to the Study.
Early childhood education is largely a post-colonial development. The semblanc...
ABSTRACT
This study was carried out to examine Forensic Accounting And Audit As a Panacea For Prev...
BACKGRAOUND
Application of Remote Sensing and GIS Function of an Information system is to improve one’s ability to make decisions....